Empowered Marketing, LLC began as Frank’s Designs in 1994. Today Empowered Marketing, while small, provides the same services available at larger agencies at competitive prices and delivers quality and impeccable customer service. Led by Frank and Anna Gómez, a husband and wife team, we work hard to help you meet your goals.
Empowered Marketing® Team Members
Frank Gómez, Creative Director, WordPress Expert & Graphic Designer
Empowered Marketing started with the founder, Frank Gómez, wanting to understand how things work. Frank was an active and curious child. His mother was happy when his nap time came each day as she was able to get a rest. Unfortunately after two years he began to take his energy to the crib and did not rest well. In the interest of her relaxation, she placed a transistor radio in his crib. She thought that the knobs and buttons would occupy and silence him for a while. Finally, after the radio was placed in his hands, the room became quiet. Mrs. Gómez assumed that he finally began to sleep. She was thankful that she got the rest she needed. That is until she went into his room to gather him from his nap. Rather than find him sleeping she found him holding a completely deconstructed radio, wires springing out and parts all over the mattress. Frank’s father says this was a sign of things to come. Ever since Frank has tinkered to see how things work. Understanding how things work leads to Technical Excellence™.
WordPress Expert
After starting an engineering job in his 20’s he realized that he liked design. He taught himself AutoCad and started doing engineering drawings for a naval architecture firm and doing side work as an amateur graphic designer. Within a few years he started building websites and learned more about graphic design and marketing.
Since its genesis, Empowered Marketing’s technical excellence distances its products’ performance from its competitors. Websites are nimbly able to attract and retain clients. Websites are hosted on a premium web hosting platform built for speed and security.
In 2019 he made a commitment to develop accessible websites (websites that comply with the Americans with Disabilities Act) and has performed accessibility remediations on many websites. Also, he is committed to Sustainable Web Design and using best practices which has served him and his clients well.
Empowered Marketing’s mission is: “We Empower You with Insights, Best in Class Technology and Impeccable Customer Support.”
Community Involvement
Frank has volunteered for Habitat for Humanity, and is a current member of the Rotary Club of Jasper, GA, a service organization. He is also a member of the Pickens County Chamber of Commerce and serves on the board of CORE, Inc. serving individuals with disabilities in several counties in North Georgia.
Anna Gómez, Ed.D., Organization Change and Marketing Consultant
Anna has a strong organization background with years of both consulting experience and education. She brings strategic sensibilities to clients in their efforts to accurately direct their marketing as well as to place marketing campaigns into broader goals of their organization. This orients client activities toward success.
Empowered Marketing® Values | Why Work with Empowered Marketing?
Quality:
Our brand represents quality, a fine gem with the light of inspiration reflected from within. Our staff is comprised of people who are ethical and truly care about delivering great products and services for your business or non-profit. Our quality is reflected in our work because we follow best practices and stay informed via continuous education and participation in industry workshops and forums.
Responsiveness:
Our commitment to our clients is to deliver every project on time or early. We are able to do this by carefully prioritizing our work and staying focused.
Communication:
We shine where others fail. We keep you informed about progress and ask questions so that we have clarity before embarking on a project. Our staff checks email regularly and responds to your concerns. We answer the phone in person whenever possible.
Integrity:
We stand by our work. If we make a mistake, it will be corrected at no charge. We support our clients by being available. Just ask for help and we are there.
Commitment to Sustainability
We are committed to using reducing consumption, using renewable energy, and conserving resources.
- Web Design: By designing sustainable websites, using green web hosting and using advanced techniques minimize the carbon footprint of every website. Also when we take on a website designed by another party we take the time to optimize the website, reduce image sizes etc. to make the website faster and more efficient.
- Web Hosting: Our hosting is centrally based in a state of the art data center which means energy efficiency.
- Graphic Design: We use vector graphics whenever possible. This also translates to web design because we use small file formats such as SVG on our websites where possible.
- Paper Reduction: We avoid printing whenever possible. We store data electronically whenever possible.
- Printing: When we print things for our clients we use: paper from a sustainably managed forests which clean the air, control erosion, and provide US jobs. The inks used for printing are environmentally friendly with no VOCs. We purchase printed items for ourselves and for resale from a sustainable printing company in the United States.
- Conservation of Energy: We use energy efficient lighting, energy efficient computers. Our HVAC system is very energy efficient, our attic has extra insulation.
- Waste Reduction: We purchase high quality products so they last as long as possible. Where possible we buy products with recycled content. We avoid buying low quality products that need to be replaced. Our office chairs are sustainable and are such high quality that they have lasted over a decade and are expected to last much longer.
- Recycling: we recycle everything we possibly can including paper, bottles & cans, and plastic.
- Cleaning Products: We use biodegradable and natural products such as Simple Green and Vinegar for cleaning.
For more about our values learn about Empowered Marketing Client Empowerment.
Empowered Marketing Service Area
Our website maintenance and tech support service is designed to serve US based busineses. Our main service areas are North Georgia and the Sarasota / Manatee County region in Florida. We currently live in Jasper, GA in North Georgia and previously lived in Sarasota, FL and have dozens of clients in Florida’s Gulf Coast. We also have many clients coast to coast across the US. Our hosting platform is centrally located in Michigan.