Branding starts with the intention behind the brand.
The most critical questions to answer are listed below. The time you spend on this is well worth it. There is a lot of information about branding which refers to social media and building your brand but, before you blast the world with the shotgun approach, you need to stop, and clearly define your brand.
Use our Branding Questionnaire to define your brand!
Here are some questions to think about to help develop your brand.
- Who is your target market?
- What is the message you want to convey?
- What do you want to persuade people to do (or feel)?
This seems simple enough but it isn’t just “buy your product” or “hire you.” For example Ford Motors wants you to buy their cars but to get you to buy their cars they want to persuade you to trust their brand and feel (young, sexy, smart, sophisticated…) in car model XYZ. The end result is that you buy the XYZ.
After Defining Your Brand You are Ready for Logo Design
Once you’ve answered these questions the next step is to come up with your logo—a much easier task now that you are clear about what your brand represents.
As experts in logo design, we will create a unique image for you that not only reflects the character of your business, but also looks extraordinary across a variety of mediums (web and print). Please feel free to view our logo design portfolio.
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Logo Design and First Impressions
Your logo has the power to leave a lasting impression on your clients and potential clients. It's often the first thing prospective clients see about your company. So it needs to reflect the true character and nature of your business.
At a glance, your logo has the power to:
- Instill trust, or any other attribute
- Project your values
- Project the personality of your company
- Set you apart from the competition.
Logo Design = Brand Power
Today, you need a highly flexible logo that looks as good on the web as it does in print, and one that works across social media platforms. If your logo is too complex for your social media avatar we will create complementary icons to consistently support your brand. Finally, because we create vector art for logos you can use your logo at any size and convert to a variety of formats easily.
At Empowered Marketing, we'll work closely with you to design a logo that uniquely and professionally represents your company. Whether or not the design is simple or complex will depend on you and your business. Simplicity can often be quite powerful so this is always where you should start when discussing your brand.
We will choose your logo colors wisely since different colors inspire different emotions in people. All of our work is done with attention to detail.
Taglines and Logo Design
Taglines are often an afterthought when coming up with a brand. I encourage clients to seriously consider their tagline because a brand with a great tagline is more powerful than any brand without a tagline.