Logo Design for Tap 72 in Sarasota

When Tom Elliot of Linksters Tap Room contacted me to design a logo for Tap 72 we started with the concept of a bulldog with a beer tap. After many revisions we decided to emphasize the clean lines of a state road sign complement that with the word “TAP” in a sign shape as well. Of course the choice of font for the word “TAP” was very important so it is consistent with road signage. The final touch was really simplifying the taps themselves which started early in the process as rough sketch style renderings. You can now see the sign for Tap 72 on Clark Road eastbound from I-75.

See related logo design for Central Tavern in Winter Haven.

Tap 72 Logo

Frank Gomez

Frank Gomez is the owner of Empowered Marketing, LLC: Providing Website Development, Web Design and Graphic Design since 1997. Originally named Frank's Designs in Seattle, the descriptor Empowered Marketing was added in 2008 when he moved to Sarasota. In Sarasota, Frank developed his skills in InDesign, Adobe Illustrator and Photoshop as well as incorporating WordPress to build compelling, fast loading websites.

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