While building a website right in the first place makes a huge difference there is a lot we can to do make your website stand out. This involves using up to date best practices to ensure maximum visibility.

Our Search Engine Optimization Packages are designed so that they are affordable for different sizes of businesses. All blocks are important but they can be implemented in stages so the cost can be kept down.

Choose a Local SEO Package that works for you.

  • How fast do you want to grow?
  • What works for you financially? 1, 2 or 4 blocks at a time?

The full SEO implementation can be done over:

  • 12 months by choosing 1 block at a time
  • 6 months by choosing 2 blocks at a time
  • 3 months by choosing 4 blocks at a time

All packages are for ONE location. Additional Locations are $150 per location.

Local SEO Blocks

For detailed explanations click on any icon.

Ongoing SEO Optimization Block

Objectives:

  • Increase page ranking for targeted keywords.
  • Increase Google My Business impressions and actions.
  • Increase traffic to your website.
  • Get you more customers.

Ongoing Site Optimization:

  • Check page speed.
  • Check for new broken links.
  • Check for new mobile issues.
  • Check for new duplicate content.
  • Update competitive analysis as competitors re-optimize their websites.
  • Look for back-linking opportunities.
  • Check for new spam links and add them to the disavow file.

Page Optimization:

  • Update keyword strategy as needed.
  • Until all pages are optimized, optimize 2 pages.
  • Once all pages have been optimized for the first time re-optimize 3 or 4 pages as needed:
  • Focus on pages that are ranking on page 2, or bottom of page 1 of Google.
  • Edit page meta to improve click through rates and page position.
  • Add internal contextual back-links as needed.
  • Edit content for readability scores and keyword density.

Citations (per location):

  • Set up the next three highest authority citations.
  • Look for citations with errors and correct if possible.

Google My Business Check (per location):

  • Perform a Google My Business Check.
  • Add an image or two.
  • Check for new Categories.
  • With permission, respond to unanswered reviews with keyword rich response.
  • Review Google My Business Insights reports.

SEO Block Definitions & Details

Site Audit: Establish a general SEO strategy for the website and Google My Business account.

  • Audit your website and
  • your Google My Business page
  • Obtain access to website & Google My Business.
  • Gather information for citations (business listings).
  • Establish Strategy.

Google My Business (GMB): Begin the process of getting more traffic from Google My Business andstablish a baseline for key metrics. Determine keywords that will drive the most relevant local traffic. Determine the level of SEO on local competitor websites.

  1. Set-up and optimize the Google My Business (GMB) account,
  2. Research and set the GMB Category strategy.
  3. Determine top 5 Keywords, Develop top 5 page strategy,
  4. Perform competitor analysis,
  5. Set-up baseline reports for: Keyword Ranking, GMB, Reviews, Citations

Home Page Optimization: Begin the process of getting more organic traffic to the Home Page for a top keyword phrase.

  1. Ensure Google Analytics is installed properly on all pages.
  2. Install local optimization software on website.
  3. Optimize the Home Page for the most relevant keyword phrase and local city.
  4. Perform a Google My Business Check.*

Citations: Citations are listings of your business all across the web. Complete, accurate and consistent listings add credibility for your business.

  1. Confirm final Name, Address and Phone Number (NAP) for citation creation process.
  2. Look for erroneous citations and flag for repair or removal.
  3. Complete the application process for the major Data Aggregators

Keyword Research: Expand the number of target keywords a create a plan to get those keywords to page one, organically and / or on Google My Business.

  1. Keyword research for the next series of top level pages.
  2. Determine a page strategy for these keywords.
  3. Update keyword ranking reporting systems.
  4. Perform a Google My Business Check.

Competitive Analysis:

  1. For the top level keywords, research local competitors for SEO metrics.
  2. Set-up Search Console (Webmaster Tools) and link to Google Analytics.
  3. Review website for Google penalties and resolve.
  4. Optimize the next two top-level pages for target keywords per strategy.

Sitemaps

  1. Install sitemap software, or create a static XML sitemap.
  2. Create KML file, install on website and add to the sitemap. (KML stands for "keyhole markup language and includes geographic data).
  3. Submit sitemaps and KML files to Google.
  4. Add Sitemap link to footer.
  5. Check robots.txt file for erroneous disallows.
  6. Optimize the next two top-level pages.
  7. Perform a Google My Business Check.

Schema Markup: An advanced technique which adds metadata to your website so search engines can quickly identify details about your business.

  1. Add the proper address schema for all locations.
  2. Add a review schema to the footer.
  3. Add a correctly linked Google Map per location with proper API interface to Google.
  4. Add hours of operation with proper schema per each location.
  5. Set up the next three highest authority citations.

Long Tail Keywords: Long-tailed terms are generally the terms used by people that are serious about buying. Since they don’t get searched for as frequently, we optimize the lower-level pages for these longer-tailed terms which are more likely to get you on page 1 in search engine results.

  1. Keyword research the third and fourth level pages of the website.
  2. Determine a strategy for more of the long tailed terms and lesser searched phrases.
  3. Optimize the next two top level pages.
  4. Set up the next three highest authority citations.
  5. Perform a Google My Business Check.

Bing and Accelerated Mobile Pages (AMP):

  1. Set up Bing Webmaster Tools.
  2. Submit sitemaps to Bing.
  3. Add social media links.
  4. For WordPress websites, set up AMP (accelerated mobile pages) IF Appropriate.
  5. Optimize the next two top level pages.
  6. Set up the next three highest authority citations.

Website Performance: Google wants to list websites that have great User Experience. These tasks help us identify potentially harmful signals to your page ranking.

  1. Check for spam back-links and disavow links as needed.
  2. Check Google Page Speed and Mobile Friendliness. Fix if possible or recommend changes to client.
  3. Find and fix any internal and external broken links.
  4. Check for duplicate content and resolve.
  5. Optimize the next two top level pages.
  6. Set up the next three highest authority citations.