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Vector Logo Design for The Reliable Wrench

In 2012 Laura and Keith Nappi asked me to help them brand their new business “The Reliable Wrench.” The Reliable Wrench is a local Sarasota Auto Repair Shop that specializes in classic cars. They had already chosen the colors and clearly described that they wanted a retro logo with a wrench in it. Because they knew what they wanted it was easy to create a logo that would satisfy their needs. I created a realistic open ended wrench with the business name in the middle with a black background as if someone had painted the recessed part of the wrench. For the font I wanted a serif font that looks fairly stylized so I chose Americana (Extra Bold) which is a classic font which is very suitable for logo designs because it is very legible.

Vector Logo Design - The Reliable Wrench

Frank Gomez

Frank Gomez is the owner of Empowered Marketing, LLC: Providing Website Development, Web Design and Graphic Design since 1997. Originally named Frank's Designs in Seattle, the descriptor Empowered Marketing was added in 2008 when he moved to Sarasota. In Sarasota, Frank developed his skills in InDesign, Adobe Illustrator and Photoshop as well as incorporating WordPress to build compelling, fast loading websites.

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