Empowered Marketing® Blog

Negatives and Powerful Language for SEO and Marketing

By Frank Gomez | July 2, 2020
Empowered Marketing Ideology WordCloud featuring words from our Empowered Marketing Page

Powerful language moves us. Many of the most notable and influential personages of history were talented at moving the masses with powerful oratory. Think of the powerful language in these statements: “The only thing we have to fear is fear itself.” – President Franklin D.…

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Marketing Web Design vs. Technician Web Design

By Frank Gomez | June 26, 2020
Graphics Superimposed On Laptop Representing Collaboration Online

It’s the age-old question of style or function. Show or Go. Years ago, in an earlier career, body shop technicians had a running friendly argument with mechanic shop technicians at a local car dealership. Whose job was most important? The mechanics who made it go…

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Testing Ultra Lightweight WordPress Themes

By Frank Gomez | June 10, 2020
Suki Theme GTMetrix Report

Update: This post was originally written May 22, 2019 We’ve been reading a lot about GeneratePress theme lately. It is definitely a contender in terms of “Ultra Lightweight” WordPress Themes. It is important to note that the GTMetrix scores may have slightly different criteria today…

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Why Today’s Websites Are Slow

By Frank Gomez | May 18, 2020
Mobile Change In Page Load Time Vs Connection Speed

While this article mentions WordPress because that is my expertise, other Content Management Systems have these problems too. Open source platforms result in a wide variety of developers contributing to plugins, themes and templates If you think about it, because it is open source, there…

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Adding an Accessibility Plugin Doesn’t Make Your Website Accessible

By Frank Gomez | April 10, 2020
Girl On Wheelchair Smiling While Holding Digital Tablet

I’ve noticed a disturbing trend among web designers and companies trying to improve their websites. They are installing “accessibility plugins” to add features like font resizing, zooming, contrast changers and more. When you dig in to accessibility, you will learn that the variety of disabilities…

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Working with a Graphic Designer to Create a Logo

By Frank Gomez | November 24, 2019
Suncoast Health Insurance Logo

The best situation for both the client and the graphic design professional is for a client to have a clear idea of what they want. Without a clear idea a lot of time & money can be wasted. Of course in creating a logo one…

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A Focus on Accessibility

By Frank Gomez | October 25, 2019
Finger Presses Blue Button Usability on Black Keyboard Background.

Every Accessibility Remediation we undertake leads to new lessons. There are so many variables in a pre-existing WordPress website. At the most basic level there are three major factors: The Theme The Plugins The Developer Theme Accessibility Remediation First we have to evaluate if a…

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Writing Style vs. Writing for SEO

By Frank Gomez | September 5, 2019
Red Balls with the word SEO on them symbolizing that SEO is in our blood

As someone offering professional web design, it is hard to resist editing content to improve SEO (Search Engine Optimization). I have a few clients that prefer very brief headings about their products or services. While this idea makes sense , you are giving up value…

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5 Big Marketing Mistakes Your Company is Probably Making

By Frank Gomez | September 1, 2019
Reeceptionist reading a magazine with foot on the desk

Marketing is pretty much everything you to get a new client. Learn about 3 things you are probably doing which drives potential and existing customers crazy! Using an Automated Phone System Automated phone systems piss clients off. That is what banks do! Don’t be like…

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Trimming the Fat on an Old WordPress Site

By Frank Gomez | May 23, 2019
Empowered Marketing Group GTMetrix Report After Trimming The Fat

My personal website EmpoweredMarketingGroup.com was 595kb and my goal is under 500kb. This site is very old because it used to be FranksDesigns.com and has had a couple different themes and MANY different plugins over the years. Why would a WordPress Expert Use So Many…

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Peeples Insurance Website Redesign Case Study

By Frank Gomez | May 19, 2019
Custom Web Design for Peeples Insurance shown on various screen sizes

Peeples Insurance had an outdated created and managed my a company that targets the insurance industry. Upon first inspection there were several issues with the website: Broken Links; Console Errors (errors recognized by the browser upon loading various pages); Usability Issues. On the positive side…

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Is Your Website Lean and Green?

By Frank Gomez | April 29, 2019
Green Speed Guage Superimposed On WPTechGuru custom website shown on various screen sizes

Sustainable Web Design is a Thing There is a lot more to green web design than speed but it is important to consider speed as an element in green web design. Many WordPress themes are incredibly fast for their bloated size but what they are…

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Why WP Rocket is the Best Caching Plugin

By Frank Gomez | September 5, 2018
Woman On A Rocket

I Used to Hate Caching Plugins! I would research and tweak my .htaccess rules which was great for a while because my websites were lean in the first place. Not too many plugins. well designed themes. All of my sites were pretty fast. About 5…

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The Power of Branding | Brianna’s

By Frank Gomez | September 3, 2018
Branding And Psychology Briannas Salad Dressing

I recently noticed a bottle of Brianna’s salad dressing in our house and realized that it wasn’t what I thought it was. I have always thought of Brianna’s products as organic and reasonably healthy. Brianna’s branding is excellent. They successfully branded their products so they…

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Logo Design for Graber Cabinets

By Frank Gomez | August 26, 2018
Graber Cabinets Logo Stacked

You’ll see this logo if you are driving north on Cattlemen between Bee Ridge and Fruitville Road in Sarasota.

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Logo Design for Jesse Marketing Associates

By Frank Gomez | August 25, 2018
Jesse Marketing Associates Logo 2015

JMA or Jesse Marketing Associates hired Empowered Marketing to create a new logo for them in 2015. They have been a client ever since. This post will show the evolution of the logo design for JMA. Both the old logo and new logo are reminiscent…

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12 WordPress Mistakes Even Professionals Make

By Frank Gomez | July 23, 2018
Shocked And Surprised Boy On The Internet With Laptop Computer

WordPress professionals come with a wide variety of backgrounds so some mistakes may be forgivable. Others.. not so much. After working on many websites built by other people I’ve generated a list of common mistakes and oversights by designers and developers. The 12 WordPress Mistakes 1.…

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Empowered Marketing Joins the Green Business Partnership

By Frank Gomez | June 4, 2018
Sarasota County Green Business Partnership Logo

We joined the green business partnership recently and are happy to announce that  Empowered Marketing is primarily Solar Powered. We have always valued environmental responsibility and becoming a member just validates our efforts. The Green Business Partnership is a Sarasota County-sponsored program that encourages environmental stewardship…

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5 Everyday Advertising Mistakes to Avoid

By Frank Gomez | March 19, 2018
Monkey plugging ears and dog asleep

Is your marketing team paying attention to important details that can spell success for your company?  It’s easy to point to bad marketing efforts – they are everywhere. Don’t become one a bad marketer! Here are tips to keep your marketing efforts on track and…

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Aikido Sarasota Website Redesign Case Study

By Frank Gomez | November 23, 2017
Custom Web Design for Traditional Aikido of Sarasota shown on various screen sizes

Objectives Create a more inviting website that is less traditional Maintain an excellent Page Speed Incorporate integrations with Zen Planner (internet based fitness software) Work with the owner to familiarize her with how to use WordPress and Beaver Builder The Approach In our initial meeting…

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Case Study | Sarasota Bay Estuary Program Website Rebuild

By Frank Gomez | October 7, 2017
Custom Web Design for the Sarasota Bay Estuary Program shown on various screen sizes

Website Rebuild Objectives Ensure that the website mobile friendly Improve the appearance and usability of the website Ensure that SBEP Staff can access the website while it is under construction Work as a team with Sarasota Bay Estuary Program (SBEP) Staff Industry Intergovernmental Organization Challenges In…

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Is Your Search Engine Optimization Provider Ethical?

By Frank Gomez | October 1, 2017
woman in stylish white hat which covers her eyes

Fierce competition has made some ‘White Hat’ SEO service providers compromise their values. Here is why that will not end up well for your business. “White Hat” SEO is universally known to be the gold standard in search engine optimization. But what does that mean…

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Why Avoid Multi-Purpose WordPress Themes

By Frank Gomez | May 28, 2017
A Multi-Purpose WordPress Theme is Like a Swiss Army Knife

I was inspired to write this post because in the past two weeks I was asked to review OR solve problems on a few websites (built by someone else) and coincidentally 3 of them were using the same theme. One of the biggest complaints was speed. Page…

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